At Wicked Redhead, we’ve always believed in standing out — not just for our handcrafted quality, but for the heart and soul poured into every product. Now, we’re taking that vision to the next level with a bold new look that reflects exactly who we are: daring, elegant, and unapologetically wicked.
So, what’s changed?
1. A Signature Logo That Speaks for Itself
Our new logo features a fierce redhead — glowing with warmth, lit by candlelight, and framed in golden flourishes. She’s not just a character; she’s a symbol of our spirit. Strong, feminine, and a little mischievous.
2. Consistent, Luxe Packaging
Every candle, soap, and scrub will now feature our signature character, with black and gold accents, elegant serif fonts, and that unmistakable touch of red. From the Wicked Blend candles to our seductive wax melts, each label is now part of a cohesive luxury collection.
3. A Tagline That Says It All
“A Touch of Magic in Every Pour” isn’t just a phrase — it’s our promise. Whether it’s the flicker of a candle or the scent of a scrub, our goal is to enchant your senses with every use.
Why the Rebrand?
We’ve grown. And with growth comes clarity — in our voice, our vision, and our vibe. This rebrand represents our evolution into a luxury lifestyle brand that never forgets its handcrafted roots. It’s still us — just more polished, more powerful, and more Wicked than ever.
What’s Next?
We’re rolling out this new look across everything:
✨ Product labels
✨ Website and social media
✨ Packaging and gift sets
✨ New seasonal launches and collections
Final Thoughts
This isn’t just a makeover. It’s a statement. We’re here to pour beauty, passion, and a little magic into everything we create. Thanks for being part of the journey — the best is yet to come.