The Journey to Creating Our New Label
Designing a label might seem like a small step in the process of crafting a product, but for us at Wicked Redhead, it was a meaningful journey filled with creativity, refinement, and a strong desire to connect with our customers.
Reflecting Our Brand Identity
Our products have always been about more than just candles, soaps, and skincare. They’re about crafting an experience—a touch of luxury with every use. When we began thinking about updating our label, we knew it had to reflect the same care and craftsmanship that go into making each of our items by hand.
The challenge was finding a way to visually communicate our brand values: elegance, quality, and authenticity. We wanted a design that would be both functional and beautiful, making it easy for customers to find essential product information while also evoking a sense of indulgence.
The Inspiration Behind the Design
The design process started with our core values and the idea of simplicity with a touch of artistry. We wanted a label that would stand out but not overpower the product itself.
For the background, we chose a subtle floral motif to tie into the natural ingredients we use and the luxurious feel of our products. The fonts were carefully selected to balance elegance and readability—a bold choice for the product name and a clean, modern font for the details.
Overcoming Challenges
Creating a label isn’t without its hurdles. From choosing the right materials to ensuring the design would print beautifully, every detail mattered. One of our biggest challenges was balancing form and function. For example, we had to ensure that our logo, website, and product details were all clearly displayed without feeling crowded.
Another challenge was ensuring the label’s durability. Since our products are often used in bathrooms and kitchens, the label needed to withstand exposure to water and other elements. We opted for a waterproof label material that’s not only practical but also enhances the overall quality feel of the product.
The Final Touch
The final design features:
- A clean, modern layout that’s easy to read and visually appealing.
- Elegant fonts that emphasize the handcrafted, luxurious nature of our products.
- A subtle floral background to evoke the beauty of nature and tie into our brand’s aesthetic.
- High-quality materials that ensure the label looks great even after repeated use.
What This Means for Us
This new label isn’t just about aesthetics—it’s about showing the world who we are as a brand. It’s a representation of the love and effort we pour into every product we create. We hope it resonates with our customers and enhances their experience with Wicked Redhead.
What’s Next?
We’re always looking for ways to improve and innovate, and this new label is just one step in our journey. As we continue to grow, we’ll keep striving to deliver products that bring joy and beauty into your everyday life.
We’d love to hear what you think about our new label! Let us know your thoughts and what you’d like to see next from Wicked Redhead.
